With the Canadian winter just around the corner, it’s time to start thinking about letting loose on the ski hills. To get it all started, we’ve let a handful of iconic Canadian animals loose in the mountains, and we’re tasking you with tracking them down. When you find them, you’ll also be finding your “Winterscope”: Like a horoscope, Winterscope identifies the key character traits of your winter personality and aligns you with your winter spirit animal. Are you a Master of the Mountain Moose, a Snowy Owl, or a Polar Bear with Cubs?
The Canadian Tourism Commission’s Winterscope Facebook tab is chock full of winter goodies that will make everyone wish they were back on the slopes. Visitors are greeted with five quirky mini games that help determine their Winterscope.
The cute character illustrations by Jose Ortiz are fantastic fun, and downloadable as a keepsake. Once you’ve found your own Winterscope, you can share it and peruse other quirky characters before cheekily reaching out to friends who you think would fit the prototype.
Find your Winterscope at http://bit.ly/winterscope
I’ve been working on this program for a few months now, from strategy to concept development to execution. Initially conceived for the Australian market, it’s been, or is in the process of being, adapted for use in the UK, France, Germany, Mexico, Japan, China, and South Korea. Exciting.
